ERING is the first ever Chinese-language magazine that taps the huge market appeal for mobile phone related news and information. Firmly leading the market, it is highly engrossing and delivers in jargon-free language. An all-round practical guide to everything mobile phones – it is entertaining, handy and relevant to owners and would-be owners alike. It features easy-to-understand, first-hand analysis and original reviews of the latest models, their functions, software and accessories, related news, interesting tips and contests. As the first print media that serves as a platform for contest interaction via mobile phones, ERING continues to capture a huge following among the young, especially college goers and young professionals.