1991

Bi-monthly

Chinese

200 × 265mm

88

RM6.90(West M'sia) / RM7.90(East M'sia)

40,000 / issue (average)

For over 20 years, Evergreen has successfully been publishing this magazine under license from the renowned Disney Company itself. As children’s mind development is most vital at the elementary-learning stage, this magazine serves as a tool to enhance and accelerate children’s progress from a young age. More than just educational stories from the magical world of Disney, this full-colour children’s magazine also features brain-teasers, premiums and general knowledge columns. By leveraging on its high quality papers, a readily trusted brand name, and engaging contents tailored for the child readers, it effectively reaches its target audience of children between age 4 and 14, and naturally, their parents. Its comes in two editions bi-monthly: Chinese, and bi-lingual in Malay and English.

Preview Page

Latest Issues

Readership Profile

GENDER

  •   Male (40%)
  •   Female (60%)

AGE

  •   Below 8 Years (35%)
  •   8 - 12 (55%)
  •   Above 12 Years (10%)

RACE

  •   Chinese (99%)
  •   Malay (0.5%)
  •   Indian / Others (0.5%)

Distribution Breakdown

REGION

  •   Central (KL & Selangor) (30%)
  •   Northern (Kedah, Perlis, Penang & Perak) (20%)
  •   Southern (Negeri Sembilan, Melaka & Johor) (25%)
  •   Eastern (Pahang, Kelantan & Terengganu) (9%)
  •   Singapore & Brunei (4%)
  •   Subscription & Free Copy (2%)

Advertising Rates

POSITION FULL COLOR
ROP (InsideContent Pages)RM2,600
Inside Front CoverRM4,000
Inside Back CoverRM3,700
Outside Back CoverRM4,300

* Rates for loose inserts, tip-on and creative buy are available on request.

Deadlines

  • Booking - 5 weeks before the publication date
  • Material - 4 weeks before the publication date
  • Late Copy - Should new or revised copy cannot meet deadline, existing copy will be used.

5TH COLOUR / SPOT / PANTONE COLOUR CHANGES

1 ColourRM2,000
2 ColourRM2,200
Metalic Gold / Silver ColourRM2,700

Series Discount

6 insertions & above5
12 insertions & above10
18 insertions & above15

Specific Position

10% loading

ARTWORK & PRODUCTION

Artwork & colour separations can be done if needed at RM1000 per set.

Advertising Agency Commision

An advertising commission of 15% of the net invoiced value will be credited to the advertising agencies accredited with and recognized by the publisher.

Size & Dimension

Full Page (V)

Bleed Size 22 × 28.5cm
Trim Size 20 × 26.5cm
Type Area 18 × 24.5cm

Half Page (V)

Bleed Size 12 × 28.5cm
Trim Size 10 × 26.5cm
Type Area 8 × 24.5cm

Half Page (H)

Bleed Size 22 × 15.25cm
Trim Size 20 × 13.25cm
Type Area 18 × 11.25cm

Double Page Spread

Bleed Size 42 × 28.5cm
Trim Size 40 × 26.5cm
Type Area 38 × 24.5cm

Terms & Conditions

  1. CONTRACT RATES - The advertisements published during the CONTRACT PERIOD shall be charged in accordance to the rates hereinafter appearing and/or as found in the PUBLISHER'S CURRENT RATE CARD.
  2. POSITION OF ADVERTISEMENTS - The PUBLISHER shall publish all advertisements booked in the run-on-page unless it has been specifically agreed upon by the Parties that the advertisements with loadings be published as per the ADVERTISER'S/PUBLISHER'S letter of offer and/or space/media order(s).
  3. RATE REVISION - The Publisher reserves the right to revise the CONTRACT RATE(S) from time to time after giving the ADVERTISER one month's notice.
  4. CANCELLATION OF BOOKING - A 20% surcharge of cont rac ted rate will be charged upon advertisement s, which are withdrawn before booking deadline and 50% af ter booking deadline. No cancellation will be accepted after material deadline. The publisher reserves the right to levy full charges/or not to accept cancellations and /or transfers.
  5. PUBLISHER'S SPACE ORDER / MEDIA ORDERS - The ADVERTISER shall execute the PUBLISHER'S SPACE ORDER and / or furnished a MEDIA ORDER when making booking(s) PROVIDED ALWAYS that the PUBLISHER shall be at liber ty to accept, reject or alter wholly or partly any terms and conditions in the said MEDIA ORDER without giving the ADVERTISER notice thereof.
  6. SUSPENSION / REJECTION / CANCELLATIONS - The PUBLISHER reserves the right to suspend or cancel any advertisement booked and/or accepted for publication by the PUBLISHER in the event of non-payment of overdue account by the ADVERTISER. The Publisher shall not be liable for any omissions, rejections, suspensions or cancellations of any advertisements booked and/or accepted for publication, payment received by the PUBLISHER notwithstanding.
  7. CHANGE OF PUBLICATION DATE (S) / PAGE (S) / POSITION (S) / SECTIONS) - Whilst every endeavour is made to adhere to the date(s) / pages(s) / position(s) / sections(s) of publication when these are specifically stated by the ADVERTISER, the PUBLISHER reserves the right to change to other date(s) / page(s) / position(s) / section(s) without prior notice or reference to the ADVERTISER and the PUBLISHER shall not be liable for any loss whatsoever occasioned by the failure of any of the advertisement(s) to appear on those specified date(s) / pages(s) / position(s) and section(s).
  8. ALTERATIONS - The PUBLISHER shall have the right to make alteration(s) whatsoever considered necessary or desirable or to require any copies to be amended to meet the PUBLISHER'S approval without prior approval of the ADVERTISER or the need to give the ADVERTISER prior notice.
  9. REPRODUCTION - The PUBLISHER shall not be liable for any unsatisfactor y reproduction, er rors, omissions if the copies / materials supplied by the ADVERTISER are not made to the PUBLISHER'S specifications as contained in the PUBLISHER'S CURRENT RATE CARD.
  10. MATERIALS - The PUBLISHER reserves the right to destroy all advertising negatives / positives, copies, films, ar tworks (hereinafter referred as "MATERIALS") which have been in the PUBLISHER'S custody for two months or more PROVIDED ALWAYS that written instructions have been given to the contrar y by the ADVERTISER and these instructions were accepted by the PUBLISHER. The MATERIALS are kept at the sole risk of the ADVERTISER.
  11. COMPLAINTS - All complaints on advertisements published must be made by the ADVERTISER in writing to the PUBLISHER within one day from the date of publication. The PUBLISHER shall be at liberty to cause a corrective advertisement to be published at the earliest convenient date or it may choose to make other compensation as the PUBLISHER deems fit.
  12. INVOICES - All invoices unless stated otherwise are payable within thirty (30) days from the publication date. The PUBLISHER reserves the right to impose interest of 1.5% per month on overdue accounts calculated from the due date to the date of full realization.
  13. INDEMNITY - The ADVERTISER shall indemnify and keep the PUBLISHER indemnified against all claims, legal suits, demands, losses, costs and expenses whether actual or potential in respect of any advertisement published at the request of the ADVERTISER.
  14. LITIGATION - a) The parties hereto the AGREEMENT, hereby agree to submit to the jurisdiction of the courts in Shah Alam and/or Kuala Lumpur in the event of any litigation. b) The ADVERTISER shall be liable to pay all fee and expenses including the PUBLISHER'S (on a Solicitor to Client basis), if credit facilities granted to the ADVERTISER is to be recovered by any process of the law or by the PUBLISHER'S solicitors.
  15. AGREEMENT - The AGREEMENT shall supercede all previous Agreements and Undertakings, written or oral entered into (if any) between the Parties and takes precedence over the terms and conditions as contained in the PUBLISHER'S SPACE ORDER (S) or the ADVERTISER'S MEDIA ORDER (S).
  16. TIME - Whenever mentioned, shall be the essence of the AGREEMENT.
  17. TERMINATION OF AGREEMENT PERIOD - The parties hereto hereby agree that the PUBLISHER shall be entitled to terminate the agreement before the expiry of the CONTRACT PERIOD in the event of the following: - a) When the ADVERTISER fails to settle all outstanding monies and due to the PUBLISHER and the outstanding sum(s) is not received by the PUBLISHER after given due notice. b) When the ADVERTISER breaches any of the terms and conditions as specified in the AGREEMENT and / or the PUBLISHER'S CURRENT RATE CARD and / or the PUBLISHER'S SPACE ORDER.
  18. ADVERTISING RESTRICTIONS All advertisements must abide by various advertising restrictions and regulations, which includes: - - All advertisements must conform to the Malaysian Code of Advertising Practice. - All advertisements pertaining to medicine, infant food, health products and treatment affecting the human body must comply with the Medicines (Advertisement & Sale). Act 1956(Revised -1983) and the Medicine Advertisement s Board Regulations 1976. - All advertisements on residential properties must bear necessary approval code number from the Ministry of Housing and Local Government. - All tour enterprises incorporated in Malaysia must be registered with the Tourist Development Corporation (TDC) and their advertisements must bear the enterprise's registration number. - All discount / sales ad must bear the approval code from the Ministry of Domestic Trade and Consumer Affairs.
  19. CREDIT TERMS - Advertisers with good track record are those who settled their invoices and statements within 45 days from the publication date. Credit terms for advertisers in the category of pub, discos, event management and circus will be reviewed on a case-bycase basis. - Ringtone players advertisers and new advertiser are enquire to pay cash prior to publication of the advertisement.